More than half the population of the world are online, so it is understandable why businesses want to go online.
This online presence enables the businesses to reach potential customers and makes sales of different goods and services.
Taking a business online requires some skills and that is where a digital marketer comes in.
If you have chosen to become a digital marketer, I must tell you: That is a good choice but you have to know what is involve lest you give up on the way.
WHO IS A DIGITAL MARKETER?
Simply put it this way, a digital marketer is a person whose work is to take company’s products online, shows it to people and also generating sales and engagements.
A digital marketer ensures that there is improvement in output for the company.
A lot of digital marketers work freelance, so you can become one too. Let’s look at the advantages and disadvantages of working as freelance digital marketer.
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- Distance is not a problem – you can get clients from anywhere in the world through the internet.
- You are your own boss and you design your schedule any how you want it.
- A digital marketer don’t have to travel to his office, so it saves money.
- You are free to choose who you want to work for and what you want to work on at a time.
- Distractions – it could come from family members, bed, tv e.t.c
- Salary varies sometimes it depends on the output.
- No benefits from the company – benefit like insurance given by the company to its employees.
- You do everything on your own unless you decide to hire, which is at your own expense.
Let’s go into the details of what is expected from a digital marketer:
A digital marketer should be a person that is fast in learning new stuffs because as time passes new stuffs come up, to be productive you have to join the trend.
He has to be able to come up with a new digital marketing strategy if there is need for it, update clients on the latest developments, write engaging blog posts, set up KPI (Key Performance Indicator).
Design infographics, create PDF, ebooks, presentation, design websites, run ad campaigns on Facebook or Google,have good SEO knowledge, hold webinars, good with email marketing, good with analytics and many other things.
You must be thinking how a person can possibly do all these, well, you are not expected to be good in everything but as a digital marketer should have a fair knowledge of all and choose some parts to become proficient with.
Try not to make the mistake of working on knowing everything but rather be focus on a particular at a time.
Before going for job hunt make sure you’ve tried your hands on what you think you know – you can even create a test page and try different ad formats just to be familiar with things. There is no form of learning that beats experience so get more experience, be involve in groups with like minds even offer free services.
All of these will make you familiar with things and ready to go professional.
If you choose to work as a freelance digital marketer, there are so many platforms you can get jobs, sites like:
You can use Google to see more platforms you can get jobs as a freelance digital marketer.